Brief
Play Luko came to us in 2023 with a brilliant brief - create a set of trailers for their browser-based educational platform, focused on helping children learn about dinosaurs. Fun, engaging content aimed at kids that still needed to land with the parents buying into it too. We loved this one from the start!
Scope
1 | Creating a series of trailers for Play Luko's dinosaur educational content. |
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2 | Producing content that appealed to both children and their parents. |
3 | Building excitement around the platform across social media. |
Approach
Educational content for children is a unique creative challenge. It needs to be genuinely exciting and visually engaging enough to capture a kid's attention, whilst communicating enough value to convince the adults. Get that balance wrong and it falls flat on both sides.
We produced a series of trailers that leaned into everything that makes dinosaurs so endlessly fascinating for children. The scale, the detail, the sense of discovery. Each trailer was built to stand alone whilst feeling like part of a cohesive campaign, giving Play Luko a suite of content they could roll out across social media over time.
Results & Outcome
Hundreds of thousands of views across social media platforms and a campaign that connected with exactly the right audience. When the subject matter is dinosaurs and the audience is children, the enthusiasm sells itself - our job was to make sure the content matched it.
More work
Contact
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