Brief
Atari came to us with a product that needed no introduction - a whiskey decanter set shaped like the iconic CX-10 joystick, complete with two glasses etched with the Fuji logo, all presented on a branded tray carrying their tagline, Futuristic Since Forever. The product was stunning on its own. Our job was to make sure the renders matched it!
Scope
1 | Producing hero product renders of the Atari Joystick Decanter Set. |
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2 | Creating an animated ad to support the product launch. |
3 | 3D modelling and showcasing the set from multiple angles to communicate the full product detail. |
Approach
From the first look at this product that it needed to be treated like a luxury item, because that's exactly what it is. The decanter shape is immediately recognisable to anyone who grew up with an Atari, but rendered in amber glass and presented on a matte black tray it feels genuinely premium. Heritage and craft within the same object.
For the hero renders we kept the environment clean and minimal, letting the product do the work. The warm amber of the whiskey against the cool glass neck, the Fuji logo etched into each tumbler, the subtle "CX-10" detail on the base of the decanter - every element of this product rewards a closer look, and we made sure the renders gave people the chance to find all of it.
We shot it from the front, from the side, and from directly above, where the decanter laid flat reveals the full joystick silhouette in a way that really stops you in your tracks. That overhead angle was one of our favourites from the whole set.
The animated ad pulled everything together into a short, punchy piece of content designed to drive people to the product page and make them want one immediately. We think it does exactly that.
Results & Outcome
The renders gave Atari a suite of campaign assets worthy of a genuinely brilliant product. When the brief is a whiskey decanter shaped like a joystick with "Futuristic Since Forever" on the tray, the pressure is on to deliver. If you’d like to purchase the decanter, you can purchase it here.
More work
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