A full advertising campaign in just under a week is a tall order, but we knew how much was riding on this one and we weren't going to let that show in the work.

We built the campaign around stock footage, which came with its own set of challenges. Finding clips that all featured the same person, followed the same visual vibe and told a coherent story took real digging - but we got lucky with what we found. The bigger headache was colour. Every piece of footage came with its own grade baked in, which meant going through and manually colour correcting every single shot by hand. Time consuming doesn't quite cover it, but the consistency it gave the final piece was worth every minute.

The animated sequences at the end of the video were a different beast entirely. The meditation space featured in those shots was built from scratch by our team inside Unreal Engine 5, and it gave the campaign a cinematic finish that footage alone couldn't have delivered. Blender, MetaHuman, Unreal Engine 5 and Premiere Pro all had a role to play across the project, and working with real-world footage alongside our own 3D environments was a genuinely enjoyable change of pace.