Brief
DYLI is a platform built around a simple but brilliant concept - collect digitally, own physically. Buy a digital collectible, redeem it for the real thing. When they partnered with Atari to launch a limited edition collectible patch pack, they needed campaign content that could bring that concept to life and make people genuinely excited to get their hands on one. We were brought in to make it look as good as it deserved to!
Scope
1 | Producing cinematic product renders of the Atari Patch Pack pouch. |
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2 | Creating an animated ad to support the campaign launch. |
3 | Balancing heritage storytelling with a modern merchandise launch. |
4 | Delivering social media assets across the wider campaign. |
5 | Communicating the digital-to-physical collectible concept clearly and compellingly. |
Approach
The product itself did a lot of the heavy lifting. The pouch design is bold and retro, classic Atari red with the Fuji logo front and centre and a rainbow wave running down the side that feels straight out of 1979. Our job was to give it the presentation it deserved.
For the hero renders we built out a couple of distinct environments. One placed the pouch on a plinth with neon light beams cutting across the frame, dramatic and eye-catching for socials. Another took a cleaner approach with the front and back of the pack side by side, letting the product speak clearly to anyone landing on it for the first time. The back of the pack lays out the rarity system - rare, epic and a chance at a legendary one of one - and we knew that detail would do real work for conversion once people actually stopped to read it.
The animated ad pulled everything together into a punchy piece of content built to drive clicks, built in Blender and designed to feel premium without losing that retro Atari warmth.
Results & Outcome
The campaign gave both Atari and DYLI a cohesive suite of assets that worked hard across social and product pages. It was a fun project to be part of, and a great example of what happens when two brands with strong identities come together around a concept that actually makes sense. Digital collectibles you can hold in your hand.
The campaign sold out within minutes, and received over 51.9K views (and counting)!
More work
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