Brief
Bugs had just joined Yauga and was heading to NFT Paris 2024 to represent them. Yauga wanted a proper send-off, something with a bit of personality that would announce his attendance to the community in style. A standard text post wasn't going to cut it!
Scope
1 | Producing a short promo video to announce Bugs heading to NFT Paris on behalf of Yauga. |
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2 | Creating content that felt like a natural continuation of the Bugs character and world we had already built. |
Approach
With the Bugs universe already established from his introduction video, this one was about keeping that momentum going. The video follows Bugs picking up his briefcase, Yauga sticker front and centre, NFT Paris sticker alongside it, and heading out the door. Simple, characterful and instantly recognisable to anyone who had already been introduced to him.
The plane shot gave the whole thing a sense of occasion. This wasn't just a social post, it was a cinematic little moment that made Bugs' trip to Paris feel like a big deal. Because for Yauga, it was.
At 39 seconds it was short and punchy, built for social and designed to stop the scroll. The "Sound on!" call to action in the post tells you everything you need to know about how much the audio does in this one.
Results & Outcome
2,908 views on the announcement post, doing exactly what it needed to do - building on the Bugs character, generating community excitement around NFT Paris, and giving Yauga a piece of content that stood out in a busy feed. A great little follow-up to the introduction video!
Best of all? People mentioned to Bugs at the event that they had seen the announcement video and were looking forward to seeing him at the event! Job done.
More work
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