Brief
Scope
1 | Creating a promotional launch video for Yauga's social debut. |
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2 | Producing supporting visual assets alongside the video. |
3 | Showcasing Yauga's core features - immersive sessions, biometric tracking, and the achievement system. |
Approach
With full creative freedom and a product built around calm, presence and progress, we knew the video needed to feel like Yauga itself. Immersive, clean and genuinely aspirational without tipping into corporate wellness cliché.
The launch video brought together the key pillars of what Yauga offers. The immersive session experience, with live classes streaming from places like Thailand with real instructors and real communities, gave us visually rich material to work with. The biometric side of the product, with the smart ring tracking sleep, stress, mood and movement in real-time, gave us a data story that felt personal rather than clinical. And the gamification layer, earning points, unlocking badges and levelling up your practice, gave the whole thing an energy that sets Yauga apart from anything else in the wellbeing space.
The aesthetic throughout stayed true to Yauga's brand. Clean whites, soft purples, considered typography, with the app UI woven naturally into the visuals to show the product in context rather than in isolation. Did you even spot the Smart Ring product tease?
Results & Outcome
A launch video and asset suite that gave Yauga a strong, cohesive presence right out of the gate. When the product is this well thought out, our job is to make sure the content does it justice. With over 79K views, 247 likes, 70 retweets and 27 comments, we think it was a success!
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